![]() ![]() The “Sign Up Now’ CTA copy is not as inspiring as it could be to maximize conversions.The CTA button could be larger to attract even more attention.No secondary header makes the headline feel incomplete because it doesn’t help clarify the offer and demonstrate Pantheon’s UVP.The navigation bar and the footer give visitors an opportunity to leave the landing page without first converting on the offer.Pantheon’s logo is hyperlinked to their homepage, potentially driving visitors away from signing up for a free account.The Terms of Service link beneath the form helps add trust to the page for those visitors who are concerned about their information being shared.The form scrolls with you up and down the page, acting as a constant reminder to sign up for a free Pantheon account.The short form doesn’t ask for any more information than is necessary.The CTA button appears twice on the page, with a contrasting color from the background both times.Bulleted copy (along with iconography) describes the benefits that visitors can expect from their free Pantheon account.To persuade visitors to sign up for a free hosting account. A footer full of links provide easy exit routes off the page and away from this LinkedIn ebook.A better choice would be “I’m Ready To Learn The Secrets Of LinkedIn Marketing” because it is more specific to the offer. “Download Now” is vague and not personalized. A more distinct color, such as orange, would help the button be more noticeable. The CTA button is the same color as other elements on the page.The 8-field form causes friction because it can be overwhelming for visitors to complete.This constant reminder counteracts the main goal of the page: download the secret sauce ebook. It’s also part of a sticky navigation in that it’s always present by scrolling with the visitor up and down the page. The LinkedIn Marketing Solutions logo is hyperlinked to their respective blog, which acts as a distraction on this landing page.The “AutoFill” button lets visitors complete the long lead capture form with a single click instead of completing the long form.Bulleted copy quickly explains the main takeaways from the ebook and why visitors should download it.Good use of white space helps the page to flow better and lets each element breathe, especially the headline and image.The “sauce” image is relevant to both the copy and the advertisement. The photo of LinkedIn secret sauce is directly connected to the secret sauce copy in the header.No header navigation helps keep visitors focused on the landing page.To get visitors to download insider tips for marketing on LinkedIn. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A/B testing with an alternate version than is displayed below.) 1. However, for longer pages, we only displayed above the fold. (Keep in mind, for shorter pages, we’ve shown the entire page. Let’s take a look at several LinkedIn landing pages, their corresponding ads, and evaluate how well each example persuades visitors to take action. A strong LinkedIn advertising campaign might use message matching, where the LinkedIn ad and the corresponding landing page both share headline text, images, and/or color schemes. The strongest and most convincing LinkedIn landing pages are streamlined so that users get relevant information quickly and pushed towards the call to action. ![]() With regards to LinkedIn and its ads, the page you arrive at after clicking an ad is a LinkedIn landing page. (For some landing page inspiration, check out these examples.) Landing pages are standalone pages dedicated to persuading visitors to take an action such as a download an ebook, register for a webinar, sign up for a free trial, schedule a demonstration, etc. Since LinkedIn is the networking site for professionals, it makes sense to have ads and landing pages that are professional and create a great first impression, too. One of the most effective methods for marketing on LinkedIn is to use landing pages. Professionals get access to an extended network of businesses, industry groups, and colleagues while advertisers get to showcase their products and services to a specific demographic. LinkedIn has over 450 million members because the platform helps professionals and advertisers expand their networks. ![]()
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